| What is multimedia authoring? |
| Uses for multimedia products |
| How are multimedia products presented? |

How and why are multimedia products effective?

Multimedia products are effective for many reasons. Applications developed using multimedia are adaptable for presentation across many different mediums. The information presented is updated or customized to reach specific individuals. The main benefits of using multimedia to communicate your message are:

| Advanced | Attractive | Customizable & flexible | Interactive or linear | Dynamic |

The technology behind multimedia development is advanced and superior to traditional mediums such as video and PowerPoint slideshows. This allows the application to include exclusive features and communicate the content more effectively.