| What is multimedia authoring? |
| Uses for multimedia products |
| How are multimedia products presented? |

How and why are multimedia products effective?

The main benefits of using multimedia to communicate your message are:

| Advanced | Attractive | Customizable & flexible | Interactive or linear | Dynamic |

Because multimedia development is flexible, content is optionally custom-tailored 'on-the-fly' or easily altered to suit specific audiences or other needs. Presenters customize content and deliver different versions depending on their needs. Multimedia is also time-sensitive; making last-minute changes in content simple and quicker than other mediums. Now you can include information you may not have obtained until the day before your presentation.