| What is multimedia authoring? |
| Uses for multimedia products |
| How are multimedia products presented? |

How and why are multimedia products effective?

The main benefits of using multimedia to communicate your message are:

| Advanced | Attractive | Customizable & flexible | Interactive or linear | Dynamic |

Depending on use, multimedia products have the option of heavy user interaction or a simple, linear, self-running presentation. Users can navigate content at their own pace and discretion. User interaction is as simple as navigating content or as involving an experience as collecting information and displaying custom results based on the user's input.