| What is multimedia authoring? |
| Uses for multimedia products |
| How are multimedia products presented? |

How and why are multimedia products effective?

The main benefits of using multimedia to communicate your message are:

| Advanced | Attractive | Customizable & flexible | Interactive or linear | Dynamic |

Multimedia applications cater dynamically to different audiences or users based on who they are and what information they require. The same information can optionally be presented in many different ways to suit a specific audience or teaching style. These options are based on what the user or presenter selects at the beginning or 'on-the-fly'.