| What is multimedia authoring? |
| Uses for multimedia products |
| How are multimedia products presented? |

How and why are multimedia products effective?

The main benefits of using multimedia to communicate your message are:

| Advanced | Attractive | Customizable & flexible | Interactive or linear | Dynamic |

Stimulating graphics and animation make multimedia products visually stunning and attention-grabbing. Your message will not be lost; it will be exciting, convincing and powerful. Sound and music also complement the presentation, drawing the audience into a stimulating experience.